World Wrestling Entertainment is the biggest wrestling promotion in the world. The statement is having a great worth as not any other promotion comes near to the standards created by WWE. From expensive contracts to thrilling PPV fights, WWE is a whole package of entertainment. Besides the popularity, the company is also getting massive income from different sources. Here are the complete details about how much WWE generate revenue in a year.
How Much WWE Generate Revenue in a Year?
As per the official reports, WWE has pocketed the whopping revenue of $1.27 Billion in year 2022. There is a rise of around $200 million as compared to 2021, when collective revenue was $1.09 Billion. Below are the details about the ways through which WWE generate such a heavy revenue.
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Merchandise Sales: WWE earns most of the part of its income from merchandise sales of top superstars. On average, WWE pockets the 25% share of the sales which will convert to heavy numbers.
License Branding: Many of the companies holds the contracts with WWE for brand licensing. Thus, it is another gigantic way of revenue for the company. The average money WWE makes from license branding is $50 million.
TV Coverage Deals: WWE sells its broadcasting rights to stream the big PPV fights live across the globe. A single show of RAW or SmackDown brings whopping $4.5 million. The total revenue collected from these deals in the recent money cycle is $670 million.
Event Tickets: Tickets sales is another straight way of getting dollars into the bank. A lot of people visit the Arenas to see their favorite stars fighting live for the titles. Thus, WWE earns from the ticket sales revenue.
Sponsorships: A number of brands sponsor the WWE industry including the likes of Toyota, DoorDash, Papa John’s, Paramount, Kmart and Subway. The revenue from the brand sponsoring adds $100 million annually to the total revenue.
Video Games: A big chunk of the money comes from the video games as WWE has signed the contracts with developers to use the characters in the games. 2K22 is the latest game in the series.
| Factors | Revenue |
|---|---|
| Merchandise Sales | $200 million |
| PPV Sales | $1 billion |
| License Branding | $50 million |
| TV Coverage Deals | $670 million |
| Event Tickets | $50 million |
| Sponsorships | $100 million |
| Video Games | $80 million |
All these are the details about how much WWE generate revenue in a year. If there is any change, we will make them available here. Stay tuned for more information!
